Life is an event; it becomes extraordinary when you design it with your excellence. Over the years, new-age technology has transformed billions of lives. Countless innovations and peerless ideas have reshaped the entire industry. From automation to robust AI system or software-enabled platforms to digitalization, there would hardly be any business or management sector which has been untouched by this. And the event management industry is one of the most impactful business sectors. Modern event technology has not only revamped the event management but also set off new trends. Especially corporate sector is making the most of this transition phase.
Corporate event is a kind of live event which is mostly organized by an event management company for a business entity having the objectives to drive public engagement towards the company’s products & services or its related campaigns. Consequently, Corporate Event Management is very promising as well as a significant business terrain. And event technology has channelized best management practices among event planners & organizers. Whether you are to launch a B2C or B2B event marketing campaign or reach the targeted audience as part of specific brand awareness strategy. Utilizing event technology trends in Corporate Event Management can create a huge dominance over the public. Thus, understanding the comprehensive insights of such trends can assist to foster a culture of innovation, and sustain the feasibility of transformative tools in the event management industry.
All-IN-ONE SOFTWARE
Corporate event management requires a great deal of efforts in order to manage the logistics, operations and scheduled events as per the plans. Utilization of All-in-one software has facilitated event planners to manage corporate events flawlessly and effectively. Software-enabled management system provides time & cost-efficient productivity. Event professionals comprehend its gravity; therefore, the trend of event management software & apps is now being incorporated at a significant level. While the recent spree of technological acquisitions has provided broad-ranging solutions to the travel industry and corporate event management companies for delivering an impactful event. There is a rise in the demand for more extensive software solutions.
AI-ENABLED SYSTEM
Artificial intelligence (AI) has the potential to change the dynamics of the event industry. Smooth execution, on-time performance, empowering manpower, and reducing sweating management is the current demand for corporate event management. AI is among the most promising technologies as it applies fast processing and intelligent algorithms to work on a large amount of data as well as immediate solutions. When AI is integrated with event management, it can enable an impressive experience that prompts attendees to get into interaction with other common interests, services and products.
RFID BADGES
Radio-frequency Identification (RFID) and Near-field Communication (NFC) are used for cashless payments, tracking attendees and other capabilities. RFID and NFC use radio waves to detect the targeted objects and when it is combined with attendee badges or other wearables, they become smart devices. Such technology not only enables event planners to monitor attendee behaviour but also gives a tool to detect fraud or unregistered attendee to check the defined volume of the event hall.
This device can also alert organizers on the arrival of VIP speakers at check-in so they can greet them personally. The rise in RFID utilization has benefitted various events through streamlining the entry process, reducing cost, and even collecting useful data on attendees. Event managers have already been incorporating RFID or NFC over a couple of years. Having a wide spectrum of utilities like credential information, tailored event access and payment opportunities, RFID offers a sense of ease in a broader aspect of corporate event management.
LEAD MANAGEMENT SOFTWARE
A business event becomes successful when public engagement turns into market leads. Therefore, it always has been one of the major goals of an event to identify and acquire customers and capture new business leads. For the past few years, conventional support like CRMs, Data management software has been inconsistent with the requirements of the industry. Hence, Lead management technology was designed to address such key points and to offer a smooth interface to exchange information. This lead management software typically eases the qualification process with a series of tailored question prompts, assist onsite sales teams to avoid duplicate work or data, and integrate with common CRMs as to facilitate a faster follow-up.
LIVE TRANSLATION
As globalization has erased business boundaries, the need for translation of a multilingual conversation has risen considerably. Tech companies are now tending to take advantage of Non-English speaking markets by providing live translation enabling system at an event. Such services now allow instantaneous feeds via different wearables, earpieces, mobile devices, standard dial-in service, etc. And the advent of 5G is going to mitigate big logistical challenges in the upcoming time.
LIVE STREAMING
An event is unfruitful if it fails to engage its live audience. Many event professionals have said that keeping attendees engaged is the most challenging work of corporate event management. Furthermore, it becomes a great task to entertain online attendees. To address this crucial task, live streaming holds a range of various benefits. By facilitating online audience access to event content extends your business reach to those who might not be able to attend in person. In some cases, selling such digital access to the event products helps to create new revenue streams.
CHATBOTS
Chatbots are simply rudimentary programs that answer simple queries either written or verbal. This is integrated with event apps to save the cost of unnecessary human conversation to utilize event staff more efficiently at other required situations. Chatbots are well-positioned to provide quick answers on FAQs and deliver a faster alternative to event apps for time-efficient management. It also offers a channel to insert feedback for events and collect information on attendees’ views and data.
VENUE SOURCING TECHNOLOGY
Finding the best venue for corporate events is the chief and foremost key task and skill. Venue sourcing platforms have emerged appreciably to offer an AirBnB-like search quality for venue sourcing. Features like filters & selection curation, virtual tours, recognizing event spaces assist travel companies, local tour guides, DMCs and event experts to find a bespoke accommodation centre for better performance in an event. Venue sourcing technology dispenses the automated process for issuing an electronic request for proposals (eRFP) to hotels, resorts, convention centres that could be a great match for the meeting requirements of a planned event. Users can apply filters to modify the search, switch a dialogue with the concerned venue, refine request, and negotiate of a contract too.
WEARABLES
Wearables are equipped with embedded near-field communication (NFC) chips that are used to communicate or connect instantly for transmitting data collection and information. These Wearables are smart devices to wear on the wrist or around the neck which advance smooth information exchange, data collection, lead retrieval, networking, content distribution and check-in. These are put on attendees in the form of badges in order to track the motion of event, attendee behaviour, and flow. Such technology has not only eased the event management but also provided a convenient and effective tool to distribute more sustainable event marketing.
360-DEGREE LED SCREENS
In the age of rapid digitalization, virtual experience sometimes creates a big impact as compared to reality. 360-degree LED screens are the technological products to create an impressive event ambience. In the event of large attendees, it becomes a serious note to address all visitors simultaneously with the same impact, and if the space is well-covered with LED screens, this allows you to captivates all attendees to be immersed in a great interactive atmosphere. For example, Chicago’s Adler Planetarium takes much advantage with the 360° virtual screens that define its Grainger Sky Theatre. To create an everlasting event experience, setting such devices can truly amplify the success and marketing of the event.
