A corporate event is any form of event, business gathering, hospitality event, or social activity which is organized by a business entity. There may be many reasons or purposes behind corporate events like; educating, marketing promotions, social campaigns, business campaigns, collaboration, awards, awareness, etc. Corporate event has been always a conventional way of marketing and awareness. In recent times, we have seen a tremendous impact on people. Be it Apple’s iPhone launch show, new smartphone launch event at World Mobile Congress, entertainment events or trade shows & exhibitions, every company wants to Showcase its products & services with an impressive manner.

Especially, in India, since the last decade, there has been a very significant transformation in the business environment and in economic development. Which not only has gained a drastic rise in tourism & hospitality but also welcoming global industries for their business promotions. India has numerous promising venues and MICE destinations for conducting various types of corporate events. Although it requires a well-planned strategy for the successful conduct of such events, choosing the best venue is a very pivotal role in business campaigns.

Well, there are many kinds of corporate events that can be utilized according to your business objectives. And being aware of the strategies for the events is also important to create potential opportunities. Therefore, here we are listing the most popular types of corporate events in India that have gained outstanding attention and used as the best way of direct social interaction with the target audience.

1. Business Conference

Conference Event

A Conference Event was held by Jetsup Holidays in Udaipur

A business conference is kind of an event where people meet for discussion, exchange of ideas, branding, for a particular objective. And it has been genuinely one of the best ways to enhance the growth of an organization. But its success depends significantly on venue selection for instance; the capacity of the convention center to accommodate the attendees, market scope, trade goals, etc. And there is considerable competition among various travel agencies in India as well to provide the best venue selection facilities and event management services. In the National Capital itself, big corporate houses and companies hold frequent business conferences in Delhi-NCR for their annual meet, board meeting, and branding of their products & services.

2. Meetings

Many organizations and companies hold meetings as part of their general procedures and schedules. Industries try to utilize such occasion in the most productive way by organizing a meeting event at promising destinations. Whether it is a shareholder meeting, board meeting, annual meet, or corporate meet, the growth of the company is also driven through the business scope of the venue of meeting.

3. Seminar

Seminar Event

                                                                                                 A Seminar Event Organized by Jetsup Holidays

A seminar is a social gathering on accounts of sharing, discussing, exchanging, advertising, branding, or educating for a special goal. The trend of conducting seminars has taken a lot of attention and awareness. Whether it is for business objectives or academic purposes or be any other form of public awareness program, Seminar has been appreciated very considerable by the experts. There are many travel companies in India that can provide convention centers and seminar halls for up to 1000+ attendees or participants.

4. Trade Show

Exhibiting the best presence in order to shine the brand image and convent into sales is undoubtedly a Trade show can fulfill such requirements. Though generally, company representatives visit Trade shows. But in recent years, Industries have also opened its doors for B2C interaction. Many experienced and famous industrialists have incorporated a wide range of creative brand promotions. However, Trade fairs in India are a popular way of advertisement and awareness. In NCR itself, which delivers frequent Trade shows on various themes, event management companies in Delhi-NCR have emerged very rapidly by organizing successful trade shows.

5. Award functions

 

Award function is a popular kind of host event in order to reward or appreciate specific people for their achievements. An award function is not only meant for the celebrities but it is also conducted by companies to reward its employees on their success or achieving some goals. Sponsorship, brand campaigns, social awareness, motivational speech, social drives, etc., are the key benefits and advantageous factors of award events.

 

6. Corporate Parties

Guests of Jetsup Holidays enjoying their Corporate Party in Jim Corbett

Corporate party is a gregarious occasion to celebrate and enjoy a leisure period or some specific reason. Many corporate houses often offer such events to recognize their business people’s accomplishments & success. Organizing Gala dinner in a lavish banquet hall is sort of a popular way of celebrating corporate tours, group tours, corporate holidays, etc.

In regard to this, travel agency in Mumbai has been rising very prosperously by delivering accommodation services like; Convention center, banquet hall, lavish resorts, etc., to organize corporate events in Mumbai. Not only here, but conducting corporate parties in India’s best locations is dragging the attention of various big and small-scale companies too.

7. Corporate sports event

Guests of Jetsup Holidays while playing a Cricket Match in Jim Corbett

Working continuously affects adversely on employees and businesspeople’s performance. A Company is aware of this; therefore, they often organize corporate sports events where the employees of an organization or a company participate in a sports event like; cricket match, football, etc. And such events impact really effectively as in team bonding, morale boost, motivation, team spirit, employer’s value establishment, and employees’ relations. Industrialist experts and psychologists also recommend corporate sports events to boost the motivation and team spirit of the employees.

8. Product launch

Be it Apple’s iPhone launch, MI Redmi smartphones, Microsoft laptop series, or other big brand’s product launch, presenting new product via an organized event in order to market and drive awareness regarding a particular product has transformed the market very astonishingly. When Apple had introduced its unique MP3 music device through a big launch event, no one had ever imagined how such a successful product launch event can tremendously bring massive sales. Top brands of the world understand this marketing tactic, that is why the trend of product launch event has been an indispensable marketing method to spread awareness and brand promotion.

9. Incentive travel

Incentive travel is a leisure tour offered by an organization or a company for rewarding its employees’ achievement or success. In today’s corporate world, incentivizing employee’s dedication & efforts is a very non-ignoring part of working culture. Companies, therefore, utilize incentive travel or holiday tour to appreciate, recognize, reward, or motivate their employees’ spirit. This also assists the companies in their establishment of culture and branding their core values.

10. Exhibition

The exhibition is a type of public event to showcase or to display the collection of some items, products, art or any other thing for publicizing. Exhibitions like; world trade fairs, book fairs, art & cultural fest, art gallery, new technology, etc., are the most common types of exhibitions. And as the rise of direct marketing promotions has taken deep root in the Industries, exhibition for example; auto expo has also taken a lot of people’s attention. And the public also participate very enthusiastically in this. Many Infrastructural sector companies are also booming on providing space for the convention center and exhibition hall.

Apart from this, VIP events, Press conferences, Networking events are also popular corporate events. However, depending on the demand and other variable economic situation. Some events may bring unexpected results, but it could hardly be counterproductive.

Want to share your personal views on this article? Feel free to share on Jetsup Holidays blog page.